It seems that the music business has finally cottoned on to the immense potential of the video games market. Their first target, Grand Theft Auto V.
Thanks to the series now famous ability to switch between radio stations as and when you please, music companies have become very interested in securing some space in the myriad of audio content Rockstar plan to offer.
“Over the years, the Grand theft Auto series has provided EMI Music Publishing with a unique opportunity to get sync placements for some hidden gems in our catalogue that otherwise may not have landed in the world of video games,” EMI’s VP of music resources said in this week’s edition of Music Week.
“We look forward to working with Rockstar Games on future versions of this fantastic series and to continuing to deliver value to our songwriters in this regard.”
So it seems that the radio stations this time around will probably be loaded with contemporary music until our ears burst. Here’s hoping we don’t have to put up with the likes of chart toppers, and can instead enjoy discovering new music and groups, or indeed old ones like Kino.